Main Street Vinyl

Alison Goldfrapp has set a towering bar for British synth-pop in the 21st century and she�s only just getting started. The magnetic London-born singer, songwriter and producer�s seven albums with Goldfrapp were fuelled by an unfailing modernity and a sixth sense for sounds that were more timeless than any trend. With the release of her debut solo album The Love Invention�an electrifying dance-pop suite�her multi-faceted musicianship reaches a new peak.

The Love Invention marks Alison�s reawakening as a dancefloor priestess, in an intoxicating showcase of the disco and house influences that have always been at the heart of her musical DNA. �So Hard So Hot� bottles the ephemeral joy of a dancefloor with its anthemic house beat, disco handclaps, and an exquisitely alluring vocal from Alison. The sense of uninhibited liberation courses through album highlights like �In Electric Blue,� a yearning synth-pop confection with a chorus as blissful as love�s first butterflies. On �Never Stop,� she is flooded with the rush of an all-encompassing love over a buoyant, rubberised beat; the sublime synth-pop of �Fever� is an ode to the intoxicating majesty of the dancefloor, with a chorus that explodes as if setting off a glitter cannon.